Wednesday, April 24, 2013

CNBC Viewership Plunges To Eight Year Lows


CNBC Viewership Plunges To Eight Year Lows

Tyler Durden's picture




By now it is well known that the ubiquity of central planning (not to mention the persistent threat of HFT flash crashes as exhibited by yesterday's twitter-driven #Hash crash) in capital "markets", has made trading stocks in a rigged casino a sucker's game - one that retail investors have decided to shun, and nearly 5 years after Lehman have still to come back in any size to the stock market.
One of the main, unintended consequences of this development to prop up markets at all costs, even if it means removing all logic and reliance on fundamental data, has been the complete evaporation of interest in any finance-related media, forcing the bulk of financial outlets to rely on such cheap gimmicks as slideshows, pictures of kittens, trolling and generally hiring liberal arts majors straight out of school to copy and paste articles while paying them minimum wage, and providing absolutely no insight (and then wondering why the Series ZZ preferred investors will never get their money back, let alone the A round).
However, nowhere is this more obvious than in the relentless imploding viewership of once financial media titan, CNBC, which lately has become a sad, one-sided caricature of its once informative self, whose only agenda is to get the most marginal Joe Sixpack to dump his hard-earned cash into 100x P/E stocks, and where according to data from Nielsen Media Research, the total and demographic (25-54) viewership during the prime time segment (9:30am - 5:00 pm) just tumbled to 216K and 40K - the lowest recorded viewership since mid 2005 and sliding.
So why the relentless collapse in CNBC viewers, which in turns leads to plunging ad revenues (aside from our observations from last summer onjust this topic) and which has forced the station to even resort to muppets as a cheap ratings-boosting gimmick? Perhaps it has something to do with outbursts like this, where 13 minutes into the clip, one Jim Cramer tells the camera point blank when discussing daily market gyrations, and with absolutely no remorse, that "i want everyone to play that game at home by recognizing that fraud is part of the equation and the government cannot stop it."
That's right: on one hand CNBC's most overcaffeinated anchor admits that the market is nothing but uncontrollable fraud, and on the other he beckons viewers and listeners, usually with the assistance of assorted bovine sounds, to "buy, buy, buy."
Perhaps the greater fool is truly dead, or simply the embedded hypocrisy of the CNBC stock "infomercial" is so transparent that nobody really cares what the Comcast subsidiary's paid entertainers have to say any more.


4 comments:

Anonymous said...

"Capitalism" has been mathematically EXTINGUISHED since

2008. The Death of GREED as we know it will be loudest

as the few remaining families end their finger

pointings and RUN for SHELTER from the 7 Billion

REAL OWNERS who WILL ASSUME DOMAIN OVER THEIR

Earthly Inheritance with the JUBILEE which The PTW

Have THEMSELVES (with that GREED) set into Motion

Unknown said...

I would like to see Fox News' "Red Eye" broadcast earlier in the evening. I'll bet it would have better viewership than anything (P)MS-NBC airs.

Anonymous said...

I used to have respect for that Kramer. A long time ago.

Anonymous said...

why?-simple you will not report!, one little thing like where the hell did the boston bombers get their guns,and anything else to us.you guys need to sop being afraid of mr. o and and his big boys,and be reporters for real, too americans for whom you suppose to work for.like that will happen ha ha !